Real estate branding is an essential part of human-centric design. It implies that an inanimate property has been constructed with the emotional, social and psychological sensibilities of customers in mind. And yet, spatial branding is often seen as an afterthought. With EK Avenues, we set out to create an unprecedented real estate brand experience in Chennai.
The project established 75 plotted developments in the heart of the city. At such a scale, our aim with branding was to reflect the project’s sense of purpose. A strong character was infused consistently by defining the identity system and visual communication.

The idea was beyond selling a piece of land. Hence, we conceptualised the business proposition ‘Peace of Earth’ as a recalibration. The branding design communicated this. The logo rightfully symbolised a seed sprouting from earth. It captured something that is nascent but holds the promise of a great future.