MRC Group
/ Brand Transformation
/ Brand Positioning Strategy
/ Brand Visual Experience
Shaping the evolving legacy of real estate
MRC Realty tasked us to rebrand their two decades long legacy. Established in 1996, this company in Bangalore has pioneered residential construction in the region, with over a 100 residential projects under their belt. We initiated the process by strongly aligning ourselves with the progressive vision of the running generation of the firm. The design had to represent the symbolic shift of the company foraying into boutique and commercial spaces.
‘Think big. Be bold. Evolve with finesse.’ was our motto. The logo carries the weight and the gravity of years of experience and integrity in the industry. The colours chosen are modern and at the same time, majestic. The rebrand was a leap in the direction of communicating more than the services of the firm, but finally fostering its long-forged relationships.